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Our story

We started with a why.

In 2020, before there was a name, there was a purpose: we help people explore their full potential. Everything since has been an experiment in living up to it.

2020
A purpose before a name. We help people explore their full potential.
2021
iLX Studios gets its name and its identity.
2022
iLX Studios, LLC.
Debrief360
An early experiment. The first of many.
LearnStream
The platform experiment that grew into LearnLoops.
LearnLoops
Born inside the studio. Now its own company.
Next
More experiments. Our work will keep changing. Our reason for doing it won’t.
We can’t ask people to try something different if we’re not willing to do it ourselves.
Marco Madrazo
Founder

Marco Madrazo

Founder & Chief Learning Architect

Marco’s view of learning starts with curiosity, questioning the status quo and making room to try. iLX is where that belief becomes work people can experience.