Our story
We started with a why.
In 2020, before there was a name, there was a purpose: we help people explore their full potential. Everything since has been an experiment in living up to it.
- 2020
- A purpose before a name. We help people explore their full potential.
- 2021
- iLX Studios gets its name and its identity.
- 2022
- iLX Studios, LLC.
- Debrief360
- An early experiment. The first of many.
- LearnStream
- The platform experiment that grew into LearnLoops.
- LearnLoops
- Born inside the studio. Now its own company.
- Next
- More experiments. Our work will keep changing. Our reason for doing it won’t.
We can’t ask people to try something different if we’re not willing to do it ourselves.

Founder
Marco Madrazo
Founder & Chief Learning Architect
Marco’s view of learning starts with curiosity, questioning the status quo and making room to try. iLX is where that belief becomes work people can experience.