From product complexity to consistent sales performance.
iLX Studios partnered with Vacatia to build a role-based sales enablement and field adoption system — pairing product-knowledge guardrails, consultative selling, and AI-enabled practice across the field.
The challenge
Vacatia’s modernizing product ecosystem — ownership, exchange programs, digital tools, and benefit tiers — gave representatives many closely related but non-interchangeable concepts to explain, with different sales populations needing different depths of product knowledge and conversation skill.
The approach
iLX Studios built a five-stage framework — Discover, Define, Develop, Practice, Sustain — translating the owner conversation into observable competencies, then building them through role-based learning paths, AI-enabled practice, and manager coaching tools operationalized through LearnLoops.
The value created
The engagement produced a sales-competency framework, role-based learning pathways, consistent product language and escalation guardrails, and AI-enabled practice — shifting sales training from content delivery into a repeatable, coachable performance system.
How it unfolded
- 01DiscoverWhere sales performance is breaking down
- 02DefineWhat each role must recognize and do
- 03DevelopRole-based learning and job aids
- 04PracticeAI coaching and role-play
- 05SustainReinforced through LearnLoops